The Mossy Oak Camouflage Bible – The What???

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Mossy Oak Personal Size Giant Print Bible, NKJV

Camouflage, Bonded Leather

"Outdoor enthusiasts now have a Bible from Mossy Oak®!
The number one brand in camouflage brings their enthusiasm for the
outdoors together with the passion for God's Word. "It's not a passion.
It's an obsession." That's the way every Mossy Oak® fan feels about
their camouflage Bible. Enjoy all of God's creation while reading God's
Word!" (From the publisher's blurb!)

Is it just me, or is there something odd to the point of daft about wanting a camouflage Bible?

Who are we hiding it from?

And if it is camouflage what's with the big orange packaging?

More seriously, how come those who say they take the Bible seriously and are passionate about it, (note it's the New King James Version), trivialise by commercialising, and titillating the consumer taste-buds of any niche market with daft dollars to spend, and try to persuade us this is spiritual, OK, sensible.

Is an ordinary straightforward pocket size Bible nae use outdoors?

Does this one have a built in compass? Is it waterproof?

Doesn't the Giant Print make it a cumbersome addition to the haversack?

Published by Thomas Nelson, who also publish the Word Biblical Commentary – but, mercifully, not yet in a camouflage edition.

Comments

14 responses to “The Mossy Oak Camouflage Bible – The What???”

2 May 2009

Ronnie Hall

I once gave you a camouflage CEV New Tesament that is RAF standard issue, I take it you can’t find it?? I imagine the RAF boys are hiding it from the baddies…

Reply
2 May 2009

Ronnie Hall

I once gave you a camouflage CEV New Tesament that is RAF standard issue, I take it you can’t find it?? I imagine the RAF boys are hiding it from the baddies…

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2 May 2009

Jim Gordon

Yes indeed Ronnie, you did. But the question remains, who are they trying to hide it from. How does the commission to witness square with camouflage. And anyway, the Bible is meant for baddies….. :))

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2 May 2009

Jim Gordon

Yes indeed Ronnie, you did. But the question remains, who are they trying to hide it from. How does the commission to witness square with camouflage. And anyway, the Bible is meant for baddies….. :))

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6 May 2009

andy jones

I suspect it’s meant for blokes of the blokish type who, according to ‘Sorted’ magazine, find the atmosphere in church too feminine (!)
Each to their own, but I suspect most of us aren’t ‘hard’ enough to measure up to the message between the camouflaged covers.
It’s us who would need the protective cover of camouflage were the God revealed from within the mossy-oak-covered book not also supremely the God of all grace (which transcends gender).

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6 May 2009

andy jones

I suspect it’s meant for blokes of the blokish type who, according to ‘Sorted’ magazine, find the atmosphere in church too feminine (!)
Each to their own, but I suspect most of us aren’t ‘hard’ enough to measure up to the message between the camouflaged covers.
It’s us who would need the protective cover of camouflage were the God revealed from within the mossy-oak-covered book not also supremely the God of all grace (which transcends gender).

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22 June 2009

Rachel C.

Read the foreword from the CEO of Mossy Oak and then tell me that this Bible isn’t legit. You need to OPEN the thing before you review it. Honestly- shouldn’t you be GLAD that there is a Bible that might be interesting to another demographic of Christians than your standard blue faux leather and why does the size or translation of the Bible matter? The Camouflage cover isn’t meant to be clever- it isn’t camouflaging the BIBLE. It’s a novelty. Get over it.

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22 June 2009

Rachel C.

Read the foreword from the CEO of Mossy Oak and then tell me that this Bible isn’t legit. You need to OPEN the thing before you review it. Honestly- shouldn’t you be GLAD that there is a Bible that might be interesting to another demographic of Christians than your standard blue faux leather and why does the size or translation of the Bible matter? The Camouflage cover isn’t meant to be clever- it isn’t camouflaging the BIBLE. It’s a novelty. Get over it.

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22 June 2009

Jim Gordon

Hi Rachel – thanks for taking time and trouble to comment, and points noted. However the post is intended to be ironic comment, not review. If the cover and packaging are decisive in making the Bible more interesting to those who don’t already read it, as you argue, then OK; but if “another demographic of Christians” are to be coaxed into reading the Bible because of the cover, that raises another and different conversation. My more general point about niche marketing, and the connection between consumerism, novelty, and Bible over-production, remains, and remains questionable. The paper used to produce our massive range of alternative choice Bibles comes from someone else’s outdoors.

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22 June 2009

Jim Gordon

Hi Rachel – thanks for taking time and trouble to comment, and points noted. However the post is intended to be ironic comment, not review. If the cover and packaging are decisive in making the Bible more interesting to those who don’t already read it, as you argue, then OK; but if “another demographic of Christians” are to be coaxed into reading the Bible because of the cover, that raises another and different conversation. My more general point about niche marketing, and the connection between consumerism, novelty, and Bible over-production, remains, and remains questionable. The paper used to produce our massive range of alternative choice Bibles comes from someone else’s outdoors.

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23 June 2009

Rachel C.

Good Evening! Very good point that in the mass production of any book we lose a bit of wilderness.. but I failed to mention why this Bible would appeal to “another demographic” yes, I think the cover is cool- but what makes this book even more interesting (beyond the initial Wow! The CEO of Mossy Oak is a Christian and he’s not at all ashamed to tell anyone) Is that there is actually a section at the front of the Bible that outlines the outdoors passages that might be good for Quiet times or moments of the like for an avid outdoorsman. Though, I will accept your save the trees note and say that yes- this little extra could be posted to the internet or published separately- without a full Biblical text attached. But I’m still holding to my opinion that this is actually a very neat little Bible and could be a very special gift.

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23 June 2009

Rachel C.

Good Evening! Very good point that in the mass production of any book we lose a bit of wilderness.. but I failed to mention why this Bible would appeal to “another demographic” yes, I think the cover is cool- but what makes this book even more interesting (beyond the initial Wow! The CEO of Mossy Oak is a Christian and he’s not at all ashamed to tell anyone) Is that there is actually a section at the front of the Bible that outlines the outdoors passages that might be good for Quiet times or moments of the like for an avid outdoorsman. Though, I will accept your save the trees note and say that yes- this little extra could be posted to the internet or published separately- without a full Biblical text attached. But I’m still holding to my opinion that this is actually a very neat little Bible and could be a very special gift.

Reply
23 June 2009

Jim Gordon

Peace Rachel – happy to leave it there.

Reply
23 June 2009

Jim Gordon

Peace Rachel – happy to leave it there.

Reply