The post last week on those shackle trainers touted but then withdrawn by Adidas, can now be supplemented by a further very interesting perspective. A friend drew attention to the take of the Guradian correspondent on this consumerist own goal. And his perspective is perhaps the more subversive, powerful and telling. Go to the link below and read for yourself.
What the piece does is identify and expose the hubris and accompanying moral blindness of brand driven companies, so assured of their captive market that they miss the internal critique of one of their flagship designers. Was the designer genuinely making a sociao0ethical statement, or is this a clever piece of social hermeneutics?
So here again is the image of these trainers which purportedly carry the message no matter how hard you kick the ball they won't come off. Except the same trainers carry now the more powerful image of a company scoring an own goal in late extra time!
http://www.guardian.co.uk/commentisfree/2012/jun/19/adidas-trainers-slave-fashion
Leave a Reply